5 Strategies to Attract Clients as a Wellness Brand

Starting your own wellness business is an exciting and empowering step. It gives you the freedom to work on your terms, serve the people you’re most passionate about, and make a real impact.

But while you may be an expert in health and wellness, marketing your business and attracting the right clients can feel overwhelming. After all, you didn’t sign up for business school, you signed up to help people feel better.

As a copywriter for wellness businesses, I help coaches and brands attract the right audience with compelling content, emails, and lead magnets. If you’re struggling to reach your ideal clients, here’s where to start.

1. Get Crystal Clear on Your Dream Client

Not all clients are the right fit, and that’s a good thing. The more specific you are about who you serve, the easier it is to attract the right people.

Ask yourself:

• What kind of lifestyle does my ideal client have?

• What are their biggest pain points?

• Where do they spend their time online?

• What do they need help with most?

When you understand your audience deeply, you can speak directly to them in your marketing so they feel like you’re reading their minds.

2. Show Up Where Your Clients Already Are

If you’re not getting leads, it’s not because people don’t need your help, it’s because they don’t know you exist.

Think about where your audience hangs out:

• Are they scrolling LinkedIn, looking for expert advice?

• Do they love Intagram, engaging with wellness content?

• Are they searching for answers on Google, looking for blog posts or free resources?

Instead of waiting for clients to find you, go where they already are and meet them there with valuable, engaging content.

3. Offer Something They Can’t Resist

Your potential clients are searching for solutions, but why should they choose you?

Find the gap in the market that other wellness brands aren’t filling and position yourself as the expert who can help. Maybe it’s:

• A fresh perspective on holistic health

• A simple framework for stress-free wellness

• A unique blend of coaching and mindset work

Your emails, blogs, and lead magnets should clearly communicate why you’re the one to help them.

4. Set Boundaries and Work with the Right Clients

Not every inquiry will be a perfect fit. And that’s okay! Trying to serve everyone will only drain your energy and dilute your message.

Instead, focus on attracting clients who align with your values and expertise. The ones who genuinely need what you offer. This will make marketing easier and ensure that your business feels fulfilling.

5. Build Trust with Consistent, Valuable Content

People don’t buy from businesses, they buy from people they trust. And trust is built through consistent, high-value content that positions you as the go-to expert in your niche.

• Share helpful insights on LinkedIn, your blog, or social media

• Show up in emails with practical tips and personal stories

• Offer free resources (like a checklist or guide) to showcase your expertise

When potential clients see your content regularly, they start to view you as the authority, so when they’re ready to invest in a wellness coach or need help with content marketing, you’re the first person they think of.

Need Help Marketing Your Wellness Business?

I help wellness brands and coaches like you create strategic content, emails, and lead magnets that turn readers into paying clients. If you’re ready to get more leads and grow your business without the marketing overwhelm, then I'd love to hear from you.