YouTube/Pre-Roll Script

This is the strategic script delivered to the Creative Team for a high-impact, 6-second non-skippable YouTube Pre-Roll Ad. The goal is to maximize click-throughs to the Lead Magnet by stopping the viewer at the most intense moment of pain (0:02).

Strategic Script Sequence:

• Time 0:00 – 0:02 (The Hook):
  • Visual Guidance: CLOSE-UP of a stressed person staring blankly at a pile of messy takeout containers.
  • Voiceover/Copy: "Another pizza night? You deserve better."
• Time 0:02 – 0:04 (The Agitation):
  • Visual Guidance: GRAPHIC OVERLAY: Big, bold text appears on screen.
  • Copy: TEXT: STOP KITCHEN BURN OUT.
• Time 0:04 – 0:06 (The Solution & CTA):
  • Visual Guidance: The background switches to a bright, healthy image. The button appears.
  • Voiceover/Copy: "Free guide instantly. Tap now."

Final CTA Headline (Appears under video): Get The Free 5-Step Guide Now