The 2026 Wellness Shift: And How to Write For It
If you’ve noticed that your usual marketing tactics aren't landing the way they used to, you aren’t alone. We have entered a new era of self-improvement.
The Wellness Copywriter
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19th June 2025
Hire a Writer & Keep Your Content Consistent
Consistency is one of the biggest struggles for wellness businesses when it comes to content.
You know you should be publishing regular blog posts… but between client work, admin, and life, your blog is the first thing to slip through the cracks.
You know you should be publishing regular blog posts… but between client work, admin, and life, your blog is the first thing to slip through the cracks.
The Wellness Copywriter
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21st November 2025
Closing the Gap Between Inspiration and Safety
For a long time, my world was built on the "feel good" side of wellness.
I wrote about the morning rituals that clear the mind, the supplements that support the gut, and the mindfulness practices that help us navigate a chaotic world. I wrote blogs, emails, and product descriptions designed to encourage positive change. I loved every second of it.
I wrote about the morning rituals that clear the mind, the supplements that support the gut, and the mindfulness practices that help us navigate a chaotic world. I wrote blogs, emails, and product descriptions designed to encourage positive change. I loved every second of it.
The Wellness Copywriter
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28th September 2025
How Authentic Copy Converts US Wellness Customers
You built your wellness brand on a powerful, ethical mission. You source sustainably, you prioritize your customers' well-being, and you genuinely want to make a difference. So why are your landing pages seeing low conversions?
The Wellness Copywriter
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29th December 2025
Why "Inspirational" Copy is Failing in Dubai and Singapore
For years, wellness brands in the UAE and Singapore thrived on "vibes." Soft promises of finding your glow or unlocking your potential were enough to fill retreats and sell supplements.
The Wellness Copywriter
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18th October 2025
The 5-Step Formula for Writing High-Converting Ad Copy
You've got a fantastic product or service, a beautiful landing page, and a generous ad budget. Yet, your ads are underperforming. You're seeing high impressions but low click-through rates (CTR) and a high cost per acquisition (CPA)
The Wellness Copywriter
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21st October 2025
The FTC-Proof Funnel For Writing High-Converting Ad Copy
In the highly scrutinized world of online advertising, especially for supplements, wellness, and health products, risk is no longer just a legal issue; it's a growth blocker. Strict oversight from the FTC (Federal Trade Commission) and major platform rules (Meta, Google) mean that aggressive, non-compliant ad copy is a fast track to ad account bans, wasted ad spend, and damaged client trust.
The Wellness Copywriter
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20th November 2025
The Compliant Audit: What I Check & Why It Keeps You Safe
In the wellness world, trust is everything.
But many businesses unintentionally use phrases, promises, or claims that can:
trigger ad rejections
lower credibility
breach regulations (ASA, FTC, EU health claims)
or put their business at legal risk
But many businesses unintentionally use phrases, promises, or claims that can:
trigger ad rejections
lower credibility
breach regulations (ASA, FTC, EU health claims)
or put their business at legal risk
The Wellness Copywriter
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26th October 2025
7 Proven Strategies to Boost Your Brand's Organic Traffic in 2025
The $7.3 trillion global wellness industry is booming, but your brand's message is getting lost. With billions of health searches annually, how do you stand out?
The Wellness Copywriter
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23rd November 2025
TGA vs. HSA: Global Compliance for Health Tech in APAC
The Asia-Pacific region represents one of the fastest-growing markets for Health Tech and wellness products globally. However, for every scaling SaaS platform, supplement brand, or digital health tool, market entry is often stalled not by competition, but by the labyrinth of local regulatory bodies.
The Wellness Copywriter
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28th August 2025
How to Attract Clients Without Spending a Penny on Ads
If you’re a coach, consultant, or small business owner, you’ve probably heard the same advice over and over: “Run ads if you want clients.”
But the truth is, you don’t need to spend a single penny on Facebook or Google ads to grow your business. In fact, some of the most successful entrepreneurs built their client base organically by showing up consistently, positioning themselves clearly, and making it easy for clients to say yes.
But the truth is, you don’t need to spend a single penny on Facebook or Google ads to grow your business. In fact, some of the most successful entrepreneurs built their client base organically by showing up consistently, positioning themselves clearly, and making it easy for clients to say yes.
The Wellness Copywriter
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21st September 2025
The Power of White Papers for Your Wellness Brand
You’ve built a great website. You’re creating consistent blog content. But you’re ready to take it to the next level. You want to attract not just any client, but the high-value, high-impact clients who are truly ready to invest in their well-being.
The Wellness Copywriter
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19th October 2025
Why Wellness is Booming (It’s Not What You Think)
The wellness industry is now a multi-trillion-dollar force. You see it everywhere: organic food, meditation apps, wearable tech, and $15 green juices. On the surface, it looks like a consumer trend and just another way to sell us things.
The Wellness Copywriter
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5th October 2025
The Ethical Copy Fix That Turns Wellness Jargon Into Sales
You’re a Conscious Founder in the wellness space. You have high-value programs, proven clinical expertise, and an unwavering commitment to integrity.
The Wellness Copywriter
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20th September 2025
Attract More Clients: The Role of a Mental Health Copywriter
You’ve built a practice dedicated to helping people, but marketing yourself can feel like an entirely separate and daunting job. You want to reach the people who need you most, but you also want to do it in a way that feels authentic, ethical, compassionateand not salesy.
The Wellness Copywriter
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13th October 2025
The Writer's Edge: Hooks That Convert Compliantly
In the high-stakes world of DTC health and supplements, great ad copy isn't just about avoiding a policy violation. It's about writing hooks so compelling that the audience must click.
The Wellness Copywriter
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13th October 2025
How to Scale with Testimonials: Avoiding the UGC Trap
Every agency loves User-Generated Content (UGC) because it drives massive conversion. But the moment a customer in a testimonial makes an absolute claim (e.g., “I lost 25 lbs!” or “This cured my back pain”), your client’s ad account is at high risk of being shut down for violating the Unrealistic Claims policy.
The Wellness Copywriter
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13th October 2025
The Aspirational Copy Fix: How to Pass Meta Policy Checks
The most profitable copy sells transformation. The feeling of being better, healthier, or wealthier. But the policies hate personal promises.
The Wellness Copywriter
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30th September 2025
Why Ethical Wellness Copywriting Always Wins
In the age of instant content generation, the wellness industry has found itself at a crossroads. On one side, there’s the speed and volume of Artificial Intelligence (AI). On the other, there’s the imperative of trust, authority, and safety, which is non-negotiable in health.
The Wellness Copywriter
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1st May 2025
The Hidden Key to Better Mental Health and Lasting Energy
When it comes to improving your health, most people focus on dieting and exercise, but there’s an often overlooked secret: getting the right balance of omega-3 and omega-6 fatty acids.
The Wellness Copywriter
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13th October 2025
How to Pass Meta Compliance While Selling Supplements
If your agency runs traffic for health, wellness, or supplement brands, you know the drill: an account shutdown or ad rejection is a single bad claim away. Your ability to scale is constantly throttled by Meta's aggressive compliance filters.
The Wellness Copywriter
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16th August 2025
Wellness Copywriting Services That Grow Your Business
In today’s crowded wellness industry, standing out isn’t about having the loudest voice, it’s about having the clearest message.
You might offer life-changing products, coaching, or services… but if your words don’t connect, your dream clients won’t take action. That’s why investing in professional wellness copywriting services can be the smartest move you make this year.
You might offer life-changing products, coaching, or services… but if your words don’t connect, your dream clients won’t take action. That’s why investing in professional wellness copywriting services can be the smartest move you make this year.
The Wellness Copywriter
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3rd September 2025
Your Guide to Using Case Studies for Your Wellness Brand
Learn how sharing success stories can build trust, attract your ideal client, and become your most powerful marketing tool.
As a wellness brand owner, you know your work changes lives. Maybe you’re a holistic health coach guiding clients toward vibrant energy, a supplement company creating cleaner products, or a wellness app helping people find calm in a chaotic world.
As a wellness brand owner, you know your work changes lives. Maybe you’re a holistic health coach guiding clients toward vibrant energy, a supplement company creating cleaner products, or a wellness app helping people find calm in a chaotic world.
The Wellness Copywriter
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3rd October 2025
AI vs. Expert Copywriter: The Single Biggest Difference
In today's crowded wellness market, every ambitious leader needs to build audience confidence. Your website might be optimized for SEO, but is it optimized for trust?
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