The Wellness Copywriter • 24th May 2025

My Journey to Becoming a Wellness Writer

Starting something new always comes with a mix of excitement and uncertainty. For me, the journey to becoming a wellness writer wasn’t a quick pivot but a path shaped by many years of life experience, global travel, and a deep passion for health, mindset, and self-improvement.

The Wellness Copywriter • 28th September 2025

How Authentic Copy Converts US Wellness Customers

You built your wellness brand on a powerful, ethical mission. You source sustainably, you prioritize your customers' well-being, and you genuinely want to make a difference. So why are your landing pages seeing low conversions?

The Wellness Copywriter • 30th September 2025

Why Ethical Wellness Copywriting Always Wins

In the age of instant content generation, the wellness industry has found itself at a crossroads. On one side, there’s the speed and volume of Artificial Intelligence (AI). On the other, there’s the imperative of trust, authority, and safety, which is non-negotiable in health.

The Wellness Copywriter • 19th June 2025

Hire a Writer & Keep Your Content Consistent

Consistency is one of the biggest struggles for wellness businesses when it comes to content.
You know you should be publishing regular blog posts… but between client work, admin, and life, your blog is the first thing to slip through the cracks.

The Wellness Copywriter • 1st May 2025

The Hidden Key to Better Mental Health and Lasting Energy

When it comes to improving your health, most people focus on dieting and exercise, but there’s an often overlooked secret: getting the right balance of omega-3 and omega-6 fatty acids.

The Wellness Copywriter • 28th August 2025

How to Attract Clients Without Spending a Penny on Ads

If you’re a coach, consultant, or small business owner, you’ve probably heard the same advice over and over: “Run ads if you want clients.”

But the truth is, you don’t need to spend a single penny on Facebook or Google ads to grow your business. In fact, some of the most successful entrepreneurs built their client base organically by showing up consistently, positioning themselves clearly, and making it easy for clients to say yes.

The Wellness Copywriter • 21st September 2025

The Power of White Papers for Your Wellness Brand

You’ve built a great website. You’re creating consistent blog content. But you’re ready to take it to the next level. You want to attract not just any client, but the high-value, high-impact clients who are truly ready to invest in their well-being.

The Wellness Copywriter • 16th August 2025

Wellness Copywriting Services That Grow Your Business

In today’s crowded wellness industry, standing out isn’t about having the loudest voice, it’s about having the clearest message.

You might offer life-changing products, coaching, or services… but if your words don’t connect, your dream clients won’t take action. That’s why investing in professional wellness copywriting services can be the smartest move you make this year.

The Wellness Copywriter • 3rd September 2025

Your Guide to Using Case Studies for Your Wellness Brand

Learn how sharing success stories can build trust, attract your ideal client, and become your most powerful marketing tool.

As a wellness brand owner, you know your work changes lives. Maybe you’re a holistic health coach guiding clients toward vibrant energy, a supplement company creating cleaner products, or a wellness app helping people find calm in a chaotic world.

The Wellness Copywriter • 20th September 2025

Attract More Clients: The Role of a Mental Health Copywriter

You’ve built a practice dedicated to helping people, but marketing yourself can feel like an entirely separate and daunting job. You want to reach the people who need you most, but you also want to do it in a way that feels authentic, ethical, compassionateand not salesy.

The Wellness Copywriter • 3rd October 2025

AI vs. Expert Copywriter: The Single Biggest Difference

In today's crowded wellness market, every ambitious leader needs to build audience confidence. Your website might be optimized for SEO, but is it optimized for trust?

The Wellness Copywriter • 11th July 2025

How Holistic Wellness Supports Mental Health

Mental health struggles are more common than ever, and they can feel isolating and overwhelming. Whether it’s anxiety, depression, burnout, or general stress, these challenges affect every aspect of life, including your physical health, relationships, and daily happiness.

The Wellness Copywriter • 27th September 2025

4 Simple Metrics to Measure Your Content's ROI

The wellness space is built on trust, authenticity, and passion. But as a business owner, you know that passion doesn't pay the bills. Results do.

The Wellness Copywriter • 11th July 2025

The Top 5 Content Mistakes Wellness Brands Make

Creating content for your wellness brand can feel overwhelming. You want to share your message, help your audience, and grow your business, but sometimes your content just doesn’t get the attention or results you hoped for.

The Wellness Copywriter • 15th August 2025

Health & Wellness Copywriting in 2025: What Actually Works

Scrolling through a wellness blog, you stop. A headline grabs you. You click. You’re hooked. That’s the magic of copy done right.

In the health and wellness space, the right words don’t just inform, they inspire, motivate, and convert. Here’s how copywriters make it happen today.

The Wellness Copywriter • 30th August 2025

Attract Clients & Grow Your Wellness Brand with White Papers

In today’s crowded wellness market, standing out isn’t just about flashy social media posts or trendy blog articles. It’s about building trust, authority, and credibility. One of the most underused tools for achieving this? White papers.

The Wellness Copywriter • 17th July 2025

Why Wellness Retreats Are Booming: The Truth Revealed

In recent years, one trend has been quietly exploding across the globe: wellness retreats. From silent meditation getaways in Bali to digital detoxes in the Cotswolds, these immersive experiences are no longer reserved for yoga enthusiasts or the ultra-wealthy. Everyone, from stressed-out CEOs to burnt-out mums, is booking time away to reset, restore, and reconnect.

The Wellness Copywriter • 11th May 2025

5 Digital Tools to Boost Your Mental and Physical Well-Being

In a world where digital overload is often blamed for stress and burnout, it’s easy to forget that technology can also be a force for good. When used intentionally, digital tools can become powerful allies in supporting both your mental and physical well-being.

The Wellness Copywriter • 7th August 2025

Netherlands Wellness Boom Demands Smart Online Strategy

The wellness industry in the Netherlands is experiencing a quiet revolution. From boutique yoga studios in Amsterdam to eco-friendly skincare brands in Rotterdam, Dutch wellness businesses are growing fast, and for good reason.

The Wellness Copywriter • 6th May 2025

Why Every Wellness Brand Needs a Newsletter

In the fast-moving world of health and wellness, one tool quietly but powerfully nurtures relationships, builds trust, and grows your brand: the humble newsletter.

The Wellness Copywriter • 21st June 2025

How to Grow Your Brand and Attract Clients in 2025

Wellness Content Marketing Tips That Actually Work
If you're a wellness coach or small business owner, you probably didn’t start your business to spend hours stressing over marketing.

The Wellness Copywriter • 28th June 2025

The High Impact Content Fix Wellness Brands Are Missing

Struggling to get noticed online? Posting but hearing crickets?
Most wellness professionals aren’t marketers. But in 2025, if you’re not showing up with clear, consistent, and authentic content — you’re invisible. And invisibility doesn’t grow a business.

The Wellness Copywriter • 8th July 2025

What Content Should I Post to Attract Coaching Clients?

You’re putting in the work, posting tips, sharing stories, showing up online, but the clients still aren’t coming.

It’s frustrating. And more often than not, it’s not because you’re not good at what you do. It’s because the content you’re sharing isn’t doing the one thing it needs to do: build trust and lead your ideal client to take action.

The Wellness Copywriter • 10th June 2025

Struggling to Attract Clients? Why Your DIY Content isn't Working

You’re passionate about your wellness business, coaching practice, or SaaS startup. You know that content is king, and that blogging regularly can help grow your brand, boost your visibility, and attract clients.