The Compliant Audit: What I Check & Why It Keeps You Safe

Why Compliance Matters More Than Ever

In the wellness world, trust is everything.
But many businesses unintentionally use phrases, promises, or claims that can:

• trigger ad rejections

• lower credibility

• breach regulations (ASA, FTC, EU health claims)

• or put their business at legal risk

Most of the time, these mistakes are accidental  and very easy to fix once you know what to look for.

That’s exactly what this audit is designed to do.

SECTION I: The Problem — Where Landing Pages Go Wrong

Here are the three most common issues I find on wellness landing pages.
These examples are fictional, but they reflect real problems I see every day.

1. Overstated Health Claims (Regulatory Risk)

High-risk example:
“This programme will cure anxiety and completely transform your mental health.”

Why it’s a problem:
Words like cure, heal, fix, eliminate, or treat are classified as medical claims.
They require clinical evidence otherwise regulators and ad platforms instantly flag them.

How I fix it:
I replace medical claims with compliant, still-powerful language grounded in behavioural, lifestyle, or supportive outcomes.

2. Testimonials That Accidentally Break the Rules

High-risk example:
“I stopped having panic attacks completely thanks to this programme!”

Why this is risky:
Testimonials cannot make health claims that the brand itself is not legally allowed to make.
If a client claims a medical improvement, regulators treat that as your claim.

How I fix it:
I rewrite testimonials to highlight emotions, experience, habits, mindset shifts, or overall wellbeing — never medical outcomes.

3. Confusing or Unclear Value Propositions

High-risk example:
“Start Your Healing Journey Today!”

Why it fails:
It’s vague, provides no benefit, and uses the word healing, which can be interpreted as a medical claim.

How I fix it:
I clarify the offer, highlight the transformation, and use grounded, compliant language that still feels inspiring.

SECTION II: What I Check in Your Audit

This is where my compliance-focused process comes in.
I review your landing page through three lenses:

1. Health-Claim Safety Check

I look for phrases that overpromise, imply medical outcomes, or violate:

• ASA rules (UK)

• FTC rules (US)

• EU authorised health claims

• Meta and Google ad policies

I rewrite these into believable, trustworthy, legally safe statements.

2. Testimonial & Evidence Check

I check your:

• testimonials

• success stories

• before/after statements

• case studies

…and make sure they don’t accidentally cross into medical territory.

3. Conversion & Clarity Check

Compliance doesn’t mean “boring.”
So I also fix:

• weak headlines

• unclear CTAs

• confusing benefit statements

• emotional disconnects

• long paragraphs that cause drop-off

Everything is rewritten to be:

→ clear
→ persuasive
→ human
→ compliant
→ high-trust

SECTION III: Your Compliant Rewrite — Safe, Clear, and Effective

Here’s an example of how a high-risk landing page section becomes a compliant, trustworthy version.

Original high-risk headline:

“Transform Your Health in Just 30 Days!”

Safe rewrite:

Feel More Energised, Balanced, and Supported — With a Wellness Plan Designed Around Real People and Real Life.

Why it works:
It’s relatable, grounded, and promise-free — while still appealing.

Original high-risk testimonial:

“My chronic pain disappeared completely!”

Safe rewrite:

“I feel more in control of my day, and my stress levels are lower than they’ve been in years.” — Sarah, Client

Why it works:
It focuses on wellbeing, empowerment, and emotional results — not medical outcomes.

Original low-value CTA:

“Start Now!”

Safe, clear CTA:

Get Your Wellness Plan Breakdown

Why it works:
It’s specific, grounded, and tells the user what they’re actually getting.

Conclusion: Safety = Trust = Better Results

Compliant copy isn’t restrictive — it’s powerful.
It protects your business, strengthens trust, and leads to higher-quality clients because the message feels safe, real, and grounded.

This is the exact process I use in my client work.