
What Content Should I Post to Attract Coaching Clients?
You’re putting in the work, posting tips, sharing stories, showing up online, but the clients still aren’t coming.
It’s frustrating. And more often than not, it’s not because you’re not good at what you do. It’s because the content you’re sharing isn’t doing the one thing it needs to do: build trust and lead your ideal client to take action.
So, what should you actually be posting if you want to start attracting aligned, paying clients?
Let’s break down exactly what kind of content you should be posting to attract your ideal coaching clients.
1. Speak to One Person, Not Everyone
When you try to talk to everyone, you end up connecting with no one.
Before you write a single post, ask yourself:
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Who am I talking to?
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What are they struggling with right now?
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What words would they use to describe that struggle?
Whether you're a mindset coach, health coach, or spiritual mentor, speak directly to your dream client in your content. Use their language, not your jargon.
2. Share Real Stories (Yours or Your Clients)
People don’t buy coaching, they buy transformation. Show them what’s possible.
Post about:
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Your own journey (and how you overcame specific struggles)
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Before-and-after style client stories (with permission or anonymised)
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“A-ha” moments from your sessions
Example:
“3 months ago, my client Sarah couldn’t sleep through the night. We worked together on managing stress and now she’s sleeping 7 hours and waking up with clarity and calm. Here’s what worked…”
This kind of story builds trust, credibility, and emotional connection.
3. Answer the Questions Your Clients Are Googling
If you're wondering what to post, start by solving the small problems your clients are actively searching for.
Here are a few content ideas:
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“How to Set Healthy Boundaries Without Feeling Guilty”
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“5 Ways to Rewire Your Thinking and Stop Self-Sabotaging”
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“What to Do When You Feel Stuck in Life (Even If You’ve Tried Everything)”
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“How to Create a Morning Routine That Actually Feels Good”
These show you're someone who gets it, and that’s the first step toward becoming someone they hire.
4. Teach, But Don’t Overload
You want your content to be valuable, but not overwhelming.
Try the "1 Problem → 1 Insight → 1 Action" framework:
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Identify one problem
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Share one perspective or mindset shift
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Give them one next step they can try today
This builds momentum and positions you as someone who offers clarity, not more confusion.
5. Repeat Yourself More Than You Think
Most coaches worry they’re saying the same thing too often.
But in reality, people are:
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Scrolling fast
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Seeing maybe 1 out of every 5 posts you make
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Needing to hear your message many times before it clicks
So go ahead and repeat your core message. You’re not being boring, you’re being clear and consistent.
6. Ask for Connection, Not Just Likes
You don’t need to go viral. You need to start conversations.
Add calls to action like:
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“What would you add?”
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“Have you struggled with this too?”
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“DM me if you want to talk through this more”
Content that gets people commenting, messaging, and opening up? That’s where the magic happens and the client relationships begin.
Posting content that connects is about service first, sale second.
Your ideal clients are out there, quietly watching. Every valuable post builds trust. Every story you share is a seed planted. Every tip offered is a moment of impact.
And when the time is right, they’ll remember you.
Ready to Turn Your Content Into Clients?
I help wellness coaches and service providers create content that attracts, connects, and converts. Whether you're stuck on what to say, how to structure your offers, or want your next 3 emails done for you this week, I'm here to help.
Book a free 15-minute chat on my homepage or contact me to get started today.
Let’s turn your content into conversations, and your conversations into clients.
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